A team of researchers has created a model of the Japanese market that looks at the world’s top 10 Japanese car brands from the 1970s through the present.
They’ve done this by building a detailed model of all the Japanese car models sold from the mid-1970s through today.
The results are pretty fascinating, as the researchers found that Japanese models, including luxury and mid-priced cars, accounted for more than half of all new car sales worldwide between 1970 and 2012.
But what if you were to go back to the 1950s and look at the first 10 years of the brand’s history, and just look at what cars they sold?
According to the team, Japanese cars sold more than 70 million vehicles between 1950 and 2006.
“This is the most comprehensive and detailed dataset to date on the history of the Japan luxury brand,” the team wrote in their paper.
And that’s really the key takeaway from this study, the team said.
The study showed that the majority of cars sold in Japan between the late 1970s and mid 1990s were not designed for the mass market, but were designed to appeal to a certain niche group.
That niche group was the high-end luxury and super luxury market, and the model was developed to help identify those cars and make them more appealing to these customers.
“In order to create a successful Japanese luxury brand, you need to appeal across the entire luxury segment,” the researchers wrote.
In other words, you don’t just need to make some cars for the ultra-rich, you also need to have models that appeal to everyone else.
The researchers also said the data shows that there’s a distinct advantage to being able to design and market cars specifically for the Japanese luxury market.
“We find that this model can help the luxury market to better identify luxury brands, and we believe it can help to increase the demand for these luxury brands,” the paper said.
For example, the models the researchers looked at were designed for different regions of the world, which means the models may not be perfect for the global market, like they are in the United States.
The models used in this study also were not built in Japan, so they weren’t as high-quality as some luxury brands.
Still, the researchers concluded that the data showed that luxury is a “key niche” in Japan.